7. Media and Advertisement (Polity Quiz)

7. Media and Advertisement (Polity Quiz) Questions

• 1

  Which of the following option is the example of mass media?
  i. Television
  ii. Radio
  iii. Telephone
  A. Only i
  B. Only i and ii
  C. Only ii and iii
  D. All of the above

  Answer - B

  Solution

  Points to Know-
  TV, radio and newspapers are a form of media that reaches millions of people, or the masses, across the country and the world so, they are called mass media.

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• 2

  Changing technology leads to-
  i. Help media to reach more people
  ii. Improves the quality of sound and images
  iii. Changes the way in which we think about ourselves
  A. Only I and ii
  B. Only i and iii
  C. Only ii and iii
  D. All of the above

  Answer - D

  Solution

  Points to Know-
  Changing technology, or machines, and making technology more modern leads to-
  • helps media to reach more people.
  • improves the quality of sound and the images
  • changes the ways in which we think about our lives.

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• 3

  Television makes us to think as a member of
  A. Advertisement
  B. Global world
  C. Cartoons
  D. Social policy

  Answer - B

  Solution

  Points to Know-
  Television has enabled us to think of ourselves as members of a larger global world.
  Television images travel huge distances through satellites and cables.
  This helps to view news and entertainment channels all over the world
  Television has brought the world closer to us

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• 4

  Why most of the TV channels and newspaper are part of the big business groups?
  A. They require the authority and power of business groups
  B. They require protection from politicians
  C. They require lot of money
  D. None of the above

  Answer - C

  Solution

  Points to Know-
  To meet the high cost of the channel, TV channels are part of the big business house

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• 5

  The cost to advertise on a news channel depends on:
  A. Political powers behind the channel
  B. Popularity of the channel
  C. Big business houses
  D. Demand of the product

  Answer - B

  Solution

  Points to Know-
  The cost to advertise on a news channel varies from Rs 500 to Rs 8,000 per 10 seconds depending on the popularity of the channel.

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• 6

  Why mass media need huge amount of money?
  i. Many people need to be paid like news reader, cameraman, director, etc.
  ii. To buy modern technology
  iii. To pay political leaders to avoid censorship
  A. Only i and ii
  B. Only i and iii
  C. Only ii and iii
  D. All of the above

  Answer - A

  Solution

  Points to Know-
  Reasons to need money by mass media-
  • Expensive different technologies like lights, camera, satellites etc.
  • As technology keeps changing, so lot of money spent on getting latest technology
  • Many people need to be paid from news reader to those who help to put the broadcast together

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• 7

  Journalism underwent a sea change in 1940s with __________
  A. Radio
  B. Television
  C. Electronic Typewriter
  D. Theatre

  Answer - C

  Solution

  Points to know-
  With electronic typewriters, journalism underwent a sea-change in the 1940s.

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• 8

  What is a balanced report?
  A. The report which contains many advertisements
  B. The report which discuss all view points of a story and leaves to readers to make up their
  mind
  C. The report which is influenced by the big business houses and political leaders and does not show anything against them
  D. The report which shows only one side of the story to gain the popularity

  Answer - B

  Solution

  Points to Know-
  • Media plays a very important role in providing news and discussing events taking place in the country and the world so, it is important that the information be balanced.
  • A balanced report is one that discusses all points of view of a particular story and then leaves it to the readers to make up their minds.
  • This information should be reliable and not biased

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• 9

  Why media is not independent?
  A. Because of the control of government on media
  B. Because of the control of big business houses on media
  C. Both A and B
  D. None of the above

  Answer - C

  Solution

  Points to Know-
  Reasons for media not being independent and unbiased-
  • Government’s control on media
  • business houses control the media, so in the interest of these businesses to focus on only one side of the story
  • to increase public support for an issue by focusing on one side of a story
  • focus on a particular aspect of a story because they believe this makes the story interesting

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• 10

  Which of the following is true?
  i. Media sets the agenda
  ii. Government, at times, prevent the media from publishing a story
  iii. The factual information that a news report provides is often complete
  A. Only I and ii
  B. Only i and iii
  C. Only ii and iii
  D. All of these

  Answer - A

  Solution

  Points to Know-
  • By focusing on particular issues, the media influences our thoughts, feelings and actions. Due to the significant influence it plays in our lives and in shaping our thoughts, it is commonly said that the media ‘sets the agenda’.
  • The ‘factual information’ that a news report provides is often not complete and can be one-sided

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