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11
Media playa a very important role in providing
i. News
ii. Discussing events
iii. Entertainment
iv. Advertisements
A. Only I and ii
B. Only i, ii and iii
C. Only iii and iv
D. All of the above
Answer - A
Solution
Points to Know-
• Media plays a very important role in providing news and discussing events taking place in the country and the world.
• Based on this information citizens can learn how government works and can take action on the basis of these news stories like organising a public protest
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12
In a democracy, the media should
A. Highlight only government views on things
B. Views only the concerns of the common people
C. Covers all sides of the problem in an unbiased manner
D. None of the above
Answer - C
Solution
Points to Know-
The information that media provide should be reliable and not biased. No one should control and influence coverage of news.
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13
What do advertisement do?
A. It shows only positive points of the product
B. It gives complete analysis of the product
C. It does not play with people’s emotions
D. None of the above
Answer - A
Solution
Points to Know-
Advertisements draw our attention to various products and describe them positively so that we become interested in buying them.
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14
Brand of a product refers to-
A. People behind making it
B. Identification or name associated with it
C. People who are selling it
D. None of the above
Answer - B
Solution
Points to Know-
Brand refers to a special identification or name that is associated with a product.
Such identification is created through the process of advertising.
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15
How advertisers try to differentiate their product from other similar products?
A. By claiming certain special values
B. By coming at your door step
C. By showing their advertisement on big screens
D. None of the above
Answer - A
Solution
Points to Know
Advertisers begin claiming certain special values for their brand to differentiate it from other similar products
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16
Brand values are conveyed through-
A. Words
B. Words and visuals
C. Visuals only
D. None
Answer - B
Solution
Points to Know-
Brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.
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17
Which of the following is true?
i. Advertisement targets our personal emotions
ii. Advertisement shows us reality of peoples’ life that we see around us
A. Only i
B. Only ii
C. Both i and ii
D. None
Answer - A
Solution
Points to Know-
Advertisement often target our personal emotions. By linking our personal emotions to products, advertisements tend to influence the ways in which we value ourselves as persons.
Advertisements often show us images of the lifestyles of lifestyles rich people and seldom show us the reality of peoples’ lives that we see around us.
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18
Social advertisements are made by-
i. State
ii. Private agencies
A. Only i
B. Only ii
C. Both i and ii
D. None of the above
Answer - C
Solution
Points to Know-
Social advertisements refer to advertisements made by the State or private agencies that have a larger message for society.
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19
Which of the following is not an example of social advertisement?
A. Advertisement for girl’s education
B. Advertisement against deforestation
C. Advertisement for fairness cream
D. Advertisement for saving energy
Answer - C
Solution
Points to Know-
Social advertisements refer to advertisements made by the State or private agencies that have a larger message for society.
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20
Khabar Lahriya is a
A. Radio show
B. Newspaper
C. Television show
D. Magazine
Answer - B
Solution
Points to Know-
A newspaper called Khabar Lahriya which is a fortnightly that is run by eight Dalit women in Chitrakoot district in Uttar Pradesh. Written in the local language, Bundeli, this eight-page newspaper reports on Dalit issues and cases of violence against women and political corruption.
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